Narrative Building
CLIENT
AEON Mall
YEAR
2022
SERVICES
Copywriting
Editing
Introducing, AEON Mall Deltamas.
AEON Malls is one of the largest lifestyle and commercial developers in Asia, with many malls located all around the region. In Indonesia alone, AEON already has 4 busy locations that cater to the shopping needs of the Jabodetabek metropolitan area, fulfilling said needs and more with malls fully equipped with facilities and each with a unique feature.
Since AEON is opening a fifth location in Deltamas, they requested that we write their marketing kit. In approaching this task, we carefully studied just what AEON wanted to convey and how they wanted to convey it.
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We wanted to craft a marketing kit with language that was accessible, informative, yet conveyed all the ideals of AEON. Beyond just marketing a mall, we wanted readers to understand that AEON Mall is in it for the development, developing and growing alongside the Deltamas area, providing an oasis of entertainment and leisure for the formerly industrial-only area.
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