Others
CLIENT
Badan Ekonomi Kreatif Indonesia, Asian Games
YEAR
2018
SERVICES
Exhibition Curation and Management
Motion Graphics
Illustration
Representing Indonesia's diverse culture and heritage.
Hosting the Asian Games was perhaps one of the decade’s most important and monumental events for Indonesia. Serving as the host country meant that Indonesia became a hotspot for not only diplomacy, but also cultural and heritage exchange.
Thus it is important for Indonesia to offer the best of its culture during the event. In recognition of this, The Agency for Creative Economy (BEKRAF) built three pavilions that promote Kopi, Soto, and Indonesian Fashion, inhabiting a portion of Asian Games' area in Gelora Bung Karno, Jakarta.
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Simpul Group was trusted by BEKRAF to bring the exhibition to life, designing the entire pavilion, promotional materials, as well as motion graphics. In designing the physical form of the booth and the design of the booth, we got playful in the process, digging deep into our heritage and what we mean when we think of the three aspects of Indonesian culture, providing a great opportunity for us to dig a little deeper and expand our knowledge even more regarding Indonesia’s own heritage.
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