Visual Communication
CLIENT
Bika
YEAR
2019
SERVICES
Writing & Translation
Editorial Design
Narrative marketing set for a well-established design brand.
Furniture brands are something that we are intimately familiar with. We understand every nook and cranny of the furniture industry, and have worked with numerous furniture brands in bringing their brand to life. Some of our team even spent years at a furniture brand.
Thus for Bika, a well-known furniture brand and manufacturer, we were prepared to work extensively on an in-depth design for their catalog.
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Most furniture companies opt for lofty language that is often pretentious and difficult to understand, and the furniture industry as a whole is not something that most people comprehend. Thus, in developing Bika’s catalog, we opted for simple language that could easily be translated to the common consumer, and a design that reflected Bika’s high standards and identity as a brand.
COLLABORATORS