Narrative Building
CLIENT
Roommates
YEAR
2019
SERVICES
Campaigns & Strategy
Social Media Content
Copywriting
A forthright picture of today’s design landscape.
Roommates is a collective of 8 designers and architects who were anxious at the condition of media in Indonesia, especially for the creative and design industries, as media was important for their development and progress.
With a lack of media that met their standards, they decided to create Roommates, a collective with media that would allow them to stay anonymous while highlighting the things they wanted. In creating Roommates, they decided to partner with us.
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We started from scratch, developing the concept and editorial that would trickle down into day to day posting and management. We developed a style that prioritized analogue photography, while executing the posts and content on both social media and their website. While developing the aesthetic of the new medium, we wanted to focus on their content, which was heavily interview-based, and so we pulled back and let the people they wanted to highlight shine.
COLLABORATORS